Visualise the experience
Before you start broadcasting your idea, you must ensure you have a clear picture of what you are offering.
A hot tip from experienced retreat leaders is to visualise the space and the experience you want to create for your students. Then, write this down and let that be a focus during your planning and marketing efforts.
The more you can share about the specific intention of your first yoga retreat, and why it is that you are excited about this opportunity, the better.
Put some time into your visual materials
We’ve all heard that a picture can speak a thousand words.
The marketing images you choose need to radiate the essence of your first yoga retreat. Take time to choose the right colors and imagery that express the heart of this experience.
Create eye-catching images to share online on different platforms. Be clear about why the retreat’s intention is relevant, and don’t be afraid to hang posters all over town.
Plug into your existing network
This might sound obvious, but make sure you connect thoroughly with your existing network before branching out.
I’m talking not just friends, but friends of friends, yoga students and schools you are teaching in. Are you a regular customer of a coffee shop? Leave some flyers of your retreat there.
Spread the word about your first yoga retreat, and don’t be shy to ask others to do the same.
Using glowing testimonials from past students to market your retreat can be very persuasive.
Hearing another perspective can help a new student understand your teaching style and character, and reassure them that they are in safe hands.
Ask a couple of your regular yogis to write a mini recommendation for your retreat. You give so much of yourself in class, I’m sure they would love a chance to give back some positive vibes.
Plus, letting other people rave about you means you can avoid the embarrassment of tooting your own horn!