Get your students involved
Say it with us: reviews, reviews, reviews. We cannot stress it enough, testimonials of past and present students will help build your credibility as a yoga teacher and yoga retreat leader.
Don’t be afraid to ask your students to share the news of your classes with their friends and family. Bonus: Build an email newsletter where you can share news and upcoming events to your dedicated students.
Partner with yoga studios
If you are already teaching regularly at a yoga studio, consider the possibility of becoming partners to market your yoga retreat to their existing student base. If the yoga studio is already an established brand then you can use that to your advantage by tapping into their existing network. And if it’s your first yoga retreat, you might be able to connect with a more experienced mentor that can help guide you through the process.
Look for sponsors
Having an active social media presence is important here. Relevant companies might be willing to sponsor a giveaway or #yogachallenge for your retreat as a cross promotion.
Think outside the box: which products might be needed for your retreat? The Yoga Loft is located on the sunny beaches of Cabarete, Dominican Republic, so the the latest winter yoga fashion line won’t work for your students. You will, however, need sun protection, reusable water bottles, beach towels and even daytime snacks.
Here’s what won’t work:
Yoga is a personal practice where emphasis is placed on the teacher-student relationship. Networking is personal. Building a following that follows your niche is personal.
Printed ads and sometimes even online ads that do not target your audience are outdated. The former is also terrible for the environment. Don’t waste effort and/or money on the void of snail mail and printed advertisements.
Networking to build a following for your yoga retreat must rely on your personal relationships to the business of yoga, your niche and your students.